Friday, March 30, 2007

Burrito Madness

Thursday's burrito giveaway was unbelievable! In two hours, we gave away 627 FREE burritos. The line was either out the door or wrapped through the entire Tylersville Chipotle store. This brought our total served for the week up to 1,827 people. It is kind of fun to think about how this number gets multiplied as people share their experience with others.

I was once again surprised how often people asked, "Why are you doing this?" I was even more surprised by how many solid conversations were sparked in response to that question.

We did finally ended up back on Channel 9. They did a live report of the event during the 6 p.m. news. I'll link the story later today.

The Chipotle staff was awesome. The Journey team served BIG all evening.

The madness continues tonight at the Rave Movie Theaters. We'll have over 300 $5 gift certificates to give away.

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